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October 2, 2020

Supercell hands major Clash Royale Campaign to Squeeze

(Quebec City, Canada - October 2, 2020) – Finnish mobile video game giant Supercell entrusts Squeeze with one of its biggest campaigns of the year, Shocktober for the game Clash Royale, bringing to life its new character Electro Giant.

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For several months now, Squeeze has been working with Supercell on this project intended for an international audience. The bar is high as the game developer has global recognition for the quality and originality of its large-scale advertising. Denis Doré, President and Co-Founder of Squeeze, is genuinely excited by this partnership: "It is a great joy to have Supercell among our partners. Its renowned brands are 100% aligned with our DNA through their animation style and their content's humorous tone. Supercell's desire for excellence directly aligns with Squeeze's culture. When you also realize that you have the opportunity to develop content of such caliber for one of the biggest mobile games in the world, it couldn't get better!"

Supercell sees this partnership as the beginning of a long-term relationship of great value. "From our first discussions, Squeeze's team was able to soak up the Clash Royale spirit and the uniqueness of our different characters and its colorful universe" rejoices Brice Laville Saint-Martin, Creative and Art Director. According to him, trust is key to a successful partnership: "When you entrust a brand of this scale to a partner, what matters most is knowing that he fully embraces our vision and that we can have faith in his judgment and talent to produce cinematics that will appeal to all of our fans!"

About Supercell

Supercell is a mobile game developer based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Its games are available for tablets and smartphones using both Apple's iOS and Google's Android operating systems. Since its founding in 2010, Supercell has brought five games to the market - Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.

About Squeeze

Ranked on the 2020 Report on Business list of Canada's Top Growing Companies, Squeeze is an animation studio located in Quebec and Montreal with an international reputation. Co-founded in 2011 by Denis Doré and Patrick Beaulieu and supported by a creative team of more than 200 artists and technical experts, the studio develops larger-than-life characters thanks to the magic of 3D animation. Squeeze works with the world's elite in the entertainment industry including companies such as Disney, Marvel, Universal, Illumination, Supercell, Warner and Ubisoft.

The studio also produces its own original creations. Cracké, its successful franchise launched in 2016, has been broadcast in 210 countries and territories and has more than 380 million views on digital platforms around the world, including China.

For more details:

Emile Gauthier
Communication and Marketing Director